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Aliya's Jewels


The Alsara line is heavy on diamonds

The Alsara line is heavy on diamonds

They say diamonds are a girl's best friend. If she can afford them, that is.

Women in Kazakhstan are being given a chance to find their new best friends – diamonds designed by their very own president's daughter, Aliya Nazarbaeva, along with upscale Italian jeweler Damiani.

Aliya's jewelry line is called Alsara – a combination of the first syllable of her name and her mother's name, Sara.

The collection of 30 jewelry pieces will reportedly go on sale soon in Astana's Dostyk Hotel and the Rixos President Hotel in Almaty.

Huge billboards with photos of Aliya wearing sizeable diamond rings and earrings have appeared in the streets of Almaty to promote the Alsara line.

For the time being, you can only purchase them in London's exclusive boutiques.

Judging by the billboard photos, Alsara designs could suit everybody's tastes -- as they look elegant and elaborate. But they're definitely not for everyone's pocketbook.

Aliya's creations come with price tags ranging from $25,000 and $100,000 a piece.

Aliya's other hobby -- apart from jewelry design -- is believed to be the construction business.

One of the projects is Luxor, an elite spa in Almaty, which was reportedly built after Aliya visited the real Luxor temple in Egypt five years ago.

By creating Alsara, Aliya is following the lead of other presidential children in Central Asia: the Uzbek president's daughter, Gulnora Karimova, also launched a jewellery brand called GULI a couple of years ago.

-- Farangis Najibullah
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