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EU 'Peace' Video Backfires After Allegations Of Racism

The European Commission has decided to withdraw the video after complaints of racism.
The European Commission has decided to withdraw the video after complaints of racism.
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By Rikard Jozwiak
BRUSSELS -- The European Commission has withdrawn an Internet video intended to promote EU enlargement after widespread allegations of both racism and sexism.

The 127,000 euro ($168,000) clip shows three men from various ethnic minorities using different threatening martial-arts skills surrounding a young white woman dressed in a yellow jumpsuit similar to that worn by the heroine in the Hollywood hit movies "Kill Bill."

The three men include a Kung Fu master from East Asia, a black man practicing the Brazilian art of Capoeira, and an Asian man doing Kalaripayattu moves.

As the three men approach the woman in the center of an abandoned warehouse, she splits into multiple versions of herself, forming a circle around the three men. They appear pacified and drop their weapons as her multiple forms turn into the 12 stars of the EU flag.



The 90-second video, called "Growing Together," was supposed to "communicate European policies" such as the "idea of respect, harmony, and working together," according to EU enlargement spokesman Peter Stano.

Stano says the film was aimed at people aged 16-24 and was supposed to be shown on various social-networking sites. He noted that it received positive reactions when it was first shown to a specifically chosen focus group and that Brussels decided to go ahead with it -- but that people from other target audiences disapproved of it once it went viral.

"This particular clip was designed to target this specific group of young people in their language and through their channels," Stano says.

"That means that we chose a language and symbolism which is very well understandable for this generation, for this type of young people, which is video games, environment, themes of martial arts, action, and thriller movies."

Stano says the European Commission decided to take it off the Internet and apologize after many people perceived it as racist.

"We want to communicate Europe. We didn't want to spend the energy and the attention on engaging in argumentations so we decided to withdraw the clip."

Despite the EU's withdrawal of the video, copies available on YouTube are still eliciting comments.

"This is stupid and racist, look at the stereotype. Pathetic," wrote one viewer. "Pure racism," wrote another.

Not everyone was so harsh. "But this ad shows that Europeans believe [in] peace and negotiation instead of playing muscles like America or the BRICs [Brazil, Russia, India, and China]," wrote another YouTube viewer.
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Comment Sorting
Comments
     
by: Victor
March 08, 2012 16:19
What is difficult to understand about the video is what do the minorities have to do with the enlargement agenda.
Yet is is good that the video has actually gotten people talking about the EU. EU pr is usually so dull that it never gets attention.
In the end the video is right, the EU is about strenght in numbers. And enlargement is about encircling hostile people in the EU values of problem-solving preferably through non-violence.
In Response

by: Anonymous
March 09, 2012 12:44
Well, basically the allusion is to BRICS (without Russia and South Africa, obviously). China, Brasil and India are purported to be a challenge for the European nations (EU) which they in terms of economics undoubtedly are. Conflict management, meditation (why not) can make a difference and hence induce positive implications and peaceful outcomes. If the strategy was to highlight challenges and resolution, the ad succeeded, I guess. It's not helpful to project racism into this ad. Yet, definitely, based on certain premises...and negatively inspired readings you surely can interpret this ad quite differently.
shanti/peace
In Response

by: Robert from: UK
March 09, 2012 13:53
I agree Victor. I watched it a number of times trying to put my self in the places of those who wrote the videos premise and commissioned its making and my only conclusion is these people are mentally ill. They say its about EU enlargement, but I simply see it as propaganda for the religion of multiculturalism and more to the point its advocating population replacement. 3 foreign men, one white woman, but no white European male. Someone tell me this is not intentional. Didnt anyone think to use a white male and female as the representation of European races. Of course they did, but the anti white European male agenda is at work here I suspect.
Its also a deeply racist video, insulting everyone, except the white female of course. They are never discriminated against (so far). Always portrayed as strong, wise, benevolent, and can do no wrong. Stereotypes don't get much more obvious than the way the men are portrayed. That's racist part1, and the second part being the omission of a white male of course.

It worries me a great deal (particularly for my 3 and 5 year old children)that those unelected EU bureaucrats seem to view the destruction of our European cultures and traditions as a good thing. Its as if there is some kind of collective madness in the minds of these people who worship at the altar of the EU and multiculturalism. I genuinely worry about my kids futures growing up in a continent where their own cultures are dismissed as irrelevant and the colour of their skin will be a detriment to their opportunities.

by: Eugenio from: Vienna
March 09, 2012 11:24
In other news from the EU (of course, all other news are never as interesting as the increadibly salient topics regularly selected by RFE/RL, such as the "racist video"): the people of ITALY are protesting today against the austerity measures adopted by the "technical" govt that no one in Italy never voted for - it was forced upon the Italians by intl banksters and Frau Merkel. To watch the demonstration LIVE: http://www.corriere.it/ and then click on the "video" icon on the left of the screen.

by: vn from: Belgrade
March 09, 2012 17:23
Sorry to barge in with a comment, especially since I haven't seen the video clip. All the video info is this photo.

The EU seems to be a mode for channeling communication, as there are no Europeans present. For instance, the woman looks Asian, more Chinese or better still Japanese, for I would associate the color combination of yellow and black with Japan, particularly with the radio-active material, tobacco road, etc.

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