Monday, September 01, 2014

The Power Vertical

Russian Humor And Asymmetrical Warfare (UPDATED x2)

An opposition activist wearing a Vladimir Putin mask and a T-shirt reading "Against the Party of Swindlers and Thieves."
An opposition activist wearing a Vladimir Putin mask and a T-shirt reading "Against the Party of Swindlers and Thieves."
Igor Chestin appears to be on to something.
In a recent interview with RFE/RL's Russian Service, the director of the World Wildlife Fund in Russia said he and his organization plan to use to their advantage soon-to-be-enacted legal requirements that require NGOs receiving funds from abroad to register as "foreign agents."
"We've decided to turn the phrase 'foreign agent' into a kind of mark of quality," he said. From now on, he explained, WWF's materials will be published with the disclaimer, "We're not swindlers and thieves. We're foreign agents."

It's a clever bit of political jujitsu. And the idea of reviving the "swindlers and thieves" moniker the opposition has so effectively used to re-brand the ruling United Russia party -- and deploying it to take the edge off a series of controversial bills they recently rammed through the State Duma -- is clearly catching on.
In a post on July 16, anticorruption blogger Aleksei Navalny, who first coined the phrase, dusted it off again to take on a recently passed bill making slander and libel criminal offenses.

"Congratulations to United Russia for working so well to protest yourselves," Navalny wrote.

The post, titled "Let's Fight Slander Together," linked to a PDF document on mock United Russia letterhead that Navalny encouraged his supporters to post on their apartment buildings:
Dear Residents!
Recently there have been cases of United Russia being slandered with the inaccurate slogan: 'The Party of Swindlers and Thieves.'
Unfortunately, this wide-ranging disinformation campaign has had some success. According to public opinion polls conducted by the Levada Center:
In June 2011, 33 percent of Russian citizens agreed with the statement that United Russia is the party of swindlers and thieves. In June 2012, 42 percent of our citizens agree with this statement.
Our party considers this tendency unacceptable.
We would like to officially announce that there are no swindlers or thieves among the members of our party, or in the state and municipal structures of the Russian Federation (especially if they are members of United Russia).
Of course, there have been some criminal cases against members of our party for embezzling from the budget of the Russian Federation, but they have all been acquitted.
In connection with this, we are warning you that incidents of spreading slanderous allegations against United Russia will be strictly punished according to the recently passed bill "On Slander Against United Russia and its leader Vladimir Putin."
In order to avoid criminal penalties, we recommend that you use the following informal names for our party: The Party of Our Children's Future; The Party of Not-Bought-Off Officials; or The Party of the Harmonious Family.
If you happen to see any graffiti calling United Russia the Party of Swindlers and Thieves, we ask you to correct it using one of these recommendations.
As I have blogged recently, the asymmetrical warfare tactic of using humor and mockery as political weapons against the authorities has been in vogue of late.

Some opposition figures are even using it as a business opportunity. Socialite turned social activist Ksenia Sobchak, for example, recently starred in a video advertisement (below) for Tinkoff Bank that mocked a search of her apartment by agents from the Investigative Committee.

This could all be quite successful in moving public opinion.

Putin's approval rating (somewhere between the mid-50s and low 60s depending on the poll), after all, is not nearly as solid as it looks at first glance. As political analyst Kirill Rogov pointed out in a much-discussed article last week, just 15-20 percent of this support is firm, while 40-45 percent is soft and conditional.

And more mockery will surely soften it more.

UPDATE: The first sign that humor is working as a political weapon is when it elicits a reaction from its target. Viktor Kidyayev, a leading official in United Russia, has complained to the Prosecutor-General's Office and the Interior Ministry about Navalny's "illegal" leaflets mocking the party, the daily "Moskovsky komsomolets" reports. That ought to keep the story alive for a litttle longer.

UPDATE-2: Who would have ever thought that Navalny's face would be featured on the homepage of United Russia's official website? But it's true. United Russia's website now has a story up accusing Navalny of illegal agitation.

 -- Brian Whitmore

Tags: United Russia,Aleksei Navalny,Ksenia Sobchak,Russian humor

This forum has been closed.
Comment Sorting
by: Eugenio from: Vienna
July 19, 2012 06:24
It's the second day already that this "article" is hanging on this web-site and still no one cared to comment on it. I assume thereadership is kind of trying to digest its "humour" and figure out when to laugh :-)).

by: La Russophobe from: USA
July 21, 2012 22:06
It occurs to me how sad it is that those who fought Nazi Germany, and racism in the USA, and so forth, didn't think of this brilliant strategy to achieve victory. All you have to do is tell jokes and poke each other and drink vodka and laugh like school kids. So simple! So much hardship would have been avoided if brilliant Russians had only thought of this solution a little earlier!

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The Power Vertical is a blog written especially for Russia wonks and obsessive Kremlin watchers by Brian Whitmore. It covers emerging and developing trends in Russian politics, shining a spotlight on the high-stakes power struggles, machinations, and clashing interests that shape Kremlin policy today. Check out The Power Vertical Facebook page or

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