In "Shine Ya Light," Ora flies the flag -- literally posing with the national flag of the onetime Yugoslav province, which declared independence from Serbia in 2008, and greets a rapturous crowd of fans in Pristina.
WATCH: Rita Ora -- "Shine Ya Light"
She was born in the city in 1990 but moved to Great Britain the same year. Singing from a young age, Ora began appearing on tracks with other singers, including Craig David and Tinchy Stryder from 2007. This led to her meeting U.S. star Jay-Z and appearing in one of his videos. She then signed with his Roc Nation label.
Her big break came earlier this year, with the release of her first single "How We Do (Party)," which hit No. 1 on the U.K. singles chart. Her debut album, "Ora," was released in August and has sold briskly, going to No. 1 on the album chart.
But the singer is not one to leave her past behind. She's only too ready to talk about the place she was born. She told U.S. CBS television:
It's now expected that Kosovo's president, Atifete Jahjaga, will name Ora an honorary ambassador for her contribution to improving the image of Kosovo around the world.