It's been compared to a consensual hallucination and even likened to a collective hit of cocaine.
It may have been a masterstroke that reset Russia's political agenda and saved Vladimir Putin's regime. Or it may turn out to be a fleeting phenomenon that results in a big national hangover.
It is the return of the Russian messianic idea.
One thing is abundantly clear about the wave of patriotic fervor that has gripped Russia since the annexation of Crimea: After decades in the shadows, those age-old utopian and imperial instincts are back with a vengeance.
In this week's "Power Vertical Podcast," we discuss Eurasianism, Russia's latest messianic ideology. Is it a passing fad? Or a long-term project?
Joining me are Merhat Sharipzhan, a senior correspondent and analyst with RFE/RL's Central Newsroom, and Andreas Umland,a professor at Kyiv Mohyla Academy and a leading expert on Russian nationalism.
Listen to or download the podcast above or subscribe to "The Power Vertical Podcast" on iTunes.