Reporting to the Senior Social Media Producer and the Service Director and Chief Digital Editor, the Social Media Producer is responsible for coordinating, editing, and generally managing RFE/RL’s Language Service social media presence and engagement with audiences across these platforms. The incumbent plays a lead role in new media and digital initiatives and identifies content for enhanced outside promotion.
The Social Media Producer will be part of the Uzbek Service.
Responsibilities
- Coordinates and produces engaging storytelling specifically geared for social media use on relevant platforms, including YouTube, Facebook, Instagram, Twitter, Telegram, etc.
- Makes sure that editorial standards are met on all storytelling across platforms and that all content is thoroughly fact-checked and edited before publication.
- Mines social media for news leads, UGC (User Generated Content), and editorially relevant conversations.
- Regularly reviews and proactively shares performance metrics on relevant platforms for reviews and projects.
- Looks for the latest trends in social media storytelling and platforms and, in coordination with colleagues, experiments with new forms of storytelling and on new platforms.
- Works with RFE/RL’s Digital Strategy team to actively share experiences of the team’s work with the entire organization and adapts accounts, processes, and output to align with central guidelines and common standards.
- Liaises with the Marketing team on advertising opportunities across social platforms and assists them in implementing marketing campaigns in line with editorial priorities.
- Supports the growth, goal setting, professional development, and performance of social media producers and reporters.
- If requested, takes on writing, editing, and production assignments.
- Performs related work as assigned.
Education
- Bachelor’s degree in journalism or a related field, or the equivalent in experience, is preferred. Work Experience
- 5+ years of experience in social media.
- 5+ years of experience in digital journalism in a news organization.
- Previous experience working in a multicultural or multinational environment; or experience living and working abroad, preferably in relevant RFE/RL regions.
- Previous managerial experience required .
Competencies
- Strong news judgment.
- Team-based work ethic.
- Understanding of digital success metrics.
- Strong social media production skills.
- Strong news writing and editing skills.
- Strong knowledge of stories related to Central Asian migrants.
- Familiarity with tools like Tweetdeck , Crowdtangle , and Socialbakers .
- Ability to multitask and prioritize with little supervision under tight deadlines.
- Adapts to and works effectively within a variety of situations and with various individuals or groups.
- Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one’s approach as the requirements of a situation change, and accepting changes in one’s own organization or job requirements.
- Broad knowledge of political, economic, and social situations and international affairs acquired through studies, research, writing, travel, or other relevant experience or exposure.
- Professional proficiency in Adobe Premiere Pro and Adobe After Effects.
- Demonstrated expertise in professional video production, visual composition, and sound quality standards.
- Familiarity with HTML and video editing are a plus.
Languages
- Uzbek – fluent
- Russian – fluent
- English – working knowledge, desirable
Should you be interested in this position please apply by submitting your CV and a cover letter in English.
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