The newspaper has a pretty depressing video on its website. In it, someone off camera laughs as the bear twice grabs a bottle of Coke in its two paws, glupping down the cola, before rounding forward, as if exhausted. The laughter continues until the camera cuts out.
Apparently a few days after the video was shot, the bear died and was replaced by another. The owner of the cafe where the bear was being kept told "The Sun," "We just catch a new one up in the mountains."
The incident was first reported by Daryl Willard, coach for the local Qabala FC soccer team, who happened to stop by the cafe where the bear was caged.
The International Fund for Animal Welfare has said that the video is a disgrace. The Azerbaijan Embassy in London says that the incident is "isolated."
Apparently, since the article and video were posted on November 2, residents of Qabala worry the incident has brought shame on their city.
The story is reminiscent of the case of the donkey that was strapped to a parachute and dragged behind a boat in a parasailing-PR stunt orchestrated by some Russian businessmen at a beach on the Sea of Azov in Russia's Krasnodar region this past July.
Following mass web-outrage, the donkey was eventually bought by "The Sun" and transported to London. Charges against the businessmen were quickly dropped, then reopened due to a letter from animal rights activist Bridget Bardot, then dropped again in August.
-- Ashley Cleek