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Sochi Rising

It's only 1,528 days to the Sochi Winter Olympics and they've just launched their new logo and brand.

I like it: it looks clean, forward-looking, transparent -- everything that perhaps Russia should be, but isn't. But hey, that's branding.

Another editor here disagreed, nostalgic for Misha, the bear mascot from the 1980 Moscow Olympics.

The fonts, styling, and color scheme of the Sochi logo also seem strangely reminiscent of United Russia's logo, which also for some reason reminds me of a Fox's Glacier Mint.

The cartoon above is from Mikhail Zlatkovsky, a cartoonist from our Russian Service. Click to see it in all its glory.

So readers, any thoughts on the Sochi logo? Love it, hate it?

-- Luke Allnutt

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Written by RFE/RL editors and correspondents, Transmission serves up news, comment, and the odd silly dictator story. While our primary concern is with foreign policy, Transmission is also a place for the ideas -- some serious, some irreverent -- that bubble up from our bureaus. The name recognizes RFE/RL's role as a surrogate broadcaster to places without free media. You can write us at

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