This week, he was at it again, releasing an application called a "Truth Browser" on Google Chrome that translates Russian-language web pages into Navalny-speak.
With a simple mouse click, United Russia magically changes -- of course -- into "партия жуликов и воров" or, "The Party of Swindlers and Thieves."
And Navalny's nemesis, Investigative Committee chief Aleksandr Bastrykin? That of course morphs into "Иностранный агент Бастрыкин" (Foreign Agent Bastrykin).
Detractors may dismiss it as a childish prank, except for the fact that Navalny's antics have a tendency to seep into Russia's political bloodstream and affect the zeitgeist. This is, after all, the guy who coined the phrase "Swindlers and Thieves" that has become part of the country's lexicon. He clearly understands the PR value of monotonous repetition and has clearly gotten under the ruling elite's collective skin.
Which is why Bastrykin is now trying to silence, sideline, or at least discredit Navalny with the criminal charges which were announced last week.
The writer Anna Fedorova opined in "Izvestia" recently that the way the charges were formulated suggests that Bastrykin's goal is to damage Navalny's brand -- just as he has successfully damaged the brand of the ruling elite with his "swindlers and thieves" campaign.
The battle between Navalny and Bastrykin, she wrote, increasingly resembles "a war in looking-glass land [where] we see two crooked mirrors directed toward each other. The authorities and the opposition are doing one and the same thing: trying to use the other side's own arguments against them."
And she suggested that the effort to taint Navalny as corrupt could prove effective.
When they 'create a martyr' of somebody, the way in which the charge is formulated is of fundamental importance. For a shining model of a revolutionary and campaigner against corruption, it is good to go to jail 'for the truth' or 'for an exploit,' but not very good, to put it mildly, to go to jail for theft (of money, timber, fish, copper, or other national assets).
In an interview on Dozhd TV on the day he was charged with organizing a criminal conspiracy to steal 16 million rubles ($506, 448) worth of timber products from the state-owned KirovLes company, Navalny made a similar point.
"They just want people to hear over and over on television that Navalny stole 16 million," he said.
WATCH THE WHOLE INTERVIEW HERE:
Mindful of this, Navalny has made it clear that he doesn't plan to allow Bastrykin to define him as a crook in the public consciousness. In remarks reported by RIA-Novosti, he said he will soon release specific documents proving his innocence and that the case against him has been fabricated.
The case, which dates back to 2009 when Navalny was an unpaid adviser to Kirov Governor Nikita Belykh, has been indeed gone through so many bizarre twists and turns that it is easy even for somebody unfavorably disposed toward Navalny to have suspicions about the allegations' veracity.
Since the investigation was first launched in December 2011, it has been closed for lack of evidence and then reopened and closed so many times that it is easy to lose track.
It was reopened most recently in April at Bastrykin's very public insistence, with the charges changed and with individuals who previously testified against Navalny suddenly being named as his coconspirators. (A detailed analysis of the charges themselves is the subject of a separate post. But for now I would recommend this piece in "Novoye vremya" which does a good job of chronicling the case.)
But before the case ever gets to court -- if it ever gets to court -- this odd little "looking-glass war" over public perceptions is bound to continue. As are incidents like Navalny's claim to have found a sophisticated listening device in his office this week.
And the case could have implications far beyond Navalny's fate. As I have blogged in the past, Bastrykin clearly wants to play hardball with the opposition and wants to put Navalny away badly. But as Kremlin-watcher and siloviki expert Mark Galeotti pointed out in the latest Power Vertical podcast, his enthusiasm is not shared by many in the ruling elite -- or even in the law-enforcement community.
How this case winds up, therefore, could end up being one barometer of Russia's future political direction.
-- Brian Whitmore