In Turkey, it was penguins.
When violent clashes broke out between protesters and police in Istanbul last week, national TV channels ran with other stories.
Broadcasts included a cooking show, a full-length documentary on Adolf Hitler and, on CNNTurk, a nature show about penguins.
Angry protesters gathered outside two TV stations early this week -- angry that they had to rely on social media for information about the protests.
But social media has also allowed protesters to ruthlessly ridicule the broadcasters and has prompted at least one to issue an apology.
And the penguin -- not particularly prevalent in this country, lapped by the waters of the Mediterranean and Black seas -- has become a sensation.
Penguins are the meme of this protest. Actor Sermiyan Midyat goes on CNN Turkey wearing... a penguin t-shirt.twitter.com/aycanarslan/st…— Zeynep Tufekci (@zeynep) June 4, 2013
This following mockup of armed pengiuns reads:
Istanbul weather: gas, 27 degrees; Ankara: gas in the evening hours."
-- Glenn Kates